Harland Clarke Again Sponsoring International Credit Union Day; Sees Opportunity to ‘Shine a Light’ on CUs

SAN ANTONIO—Harland Clarke is again sponsoring International Credit Union Day in collaboration with CUNA and the World Council of Credit Unions.

Celebrated this year on Oct. 15, the day pays tribute to the cooperative principles that are the foundation of the credit union philosophy while raising awareness about what it means to be a credit union member.

International Credit Union Day is marking its 72nd anniversary this year and is a “global opportunity to shine a light on the credit union movement through member and community outreach, volunteering, and fundraising efforts,” Harland Clarke said.

This year’s ICU Day theme, “Inspiring Hope for a Global Community,” calls attention to the critical role credit unions play in improving member’s financial well-being and quality of life, which has been even more important during this time of uncertainty, Harland Clarke added.

“Throughout the pandemic, credit unions have continued to deliver high-value products and services for their members, as well as support their local communities, doing their part to make a positive social impact. We are honored to support the efforts of our nearly 3,000 credit union clients as they help their members navigate this challenging time,” said Rick Ebrey, general manager, Harland Clarke and president of Operations & Client Management, Vericast. “International Credit Union Day provides the opportunity to recognize their service and the impact they have on turning members’ dreams into reality.”

‘Delivering Value Every Day’

Added CUNA President/CEO Jim Nussle, “At a time when the role of credit unions is more crucial than ever, International Credit Union Day offers a global platform for 85,000 credit unions and their 274 million members across 118 countries to celebrate the credit union difference. We are grateful for Harland Clarke’s ongoing commitment to this special day and for standing by credit unions to help them deliver value to their members every day.”

In the lead-up to International Credit Union Week both Harland Clarke and CUNA provided participating credit unions with access to a number of resources, including International Credit Union Day-themed sample communications, design templates, staff talking points, web graphics, customizable promotional items, social media tool kits, apparel and creative ideas for how CUs can make the most of this event across their locations.

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