ST. PETERSBURG, Fla.—A handful of lucky credit union members will be racing today to see how much merchandise they can grab in 60 seconds.
The “Magic Minute” is being sponsored by PSCU in partnership with Hinda Incentives and will allow seven credit union members grab as much merchandise as they can in a 60-second shopping cart dash. The event is set to take place today at Hinda¹s rewards redemption merchandise warehouse in Chicago.
Credit union members from BCU, Vernon Hills, Ill.; Citadel Federal Credit Union, Exton, Penn.; Florida Credit Union, Gainesville, Fla.; Provident Credit Union, Redwood City, Calif.; Truity Federal Credit Union, Bartlesville, Okla.; First Financial Federal Credit Union, Wall, N.J.; and MECU, Baltimore were selected in random drawings held over several weeks of the sweepstakes period. Members of credit unions enrolled in PSCU¹s CU Rewards loyalty programs registered their contact information on the CU Rewards website and used their credit or debit cards in at least three purchases in any of the weeks between Aug. 3 and Oct. 25 to have their names entered into seven weekly drawings that took place from Aug. 16 to Oct. 25.
Each of the sweepstakes winners received an all-expense-paid trip for two to Chicago and the opportunity to pile as much top-end merchandise as they can from the warehouse shelves into an oversized shopping cart in just 60 seconds. The average value of the haul collected by each of last year¹s credit union dashers was about $8,000 and included high-end items such as MacBook Airs, iPads, Canon EOS Rebel DSLR Cameras, Dyson vacuums, Dooney & Bourke designer handbags, 50-inch flat screen TVs and other goodies, PSCU explained.
PSCU also awarded a place at the Magic Minute starting line to two employees of American Airlines Credit Union, a PSCU-owner credit union in Fort Worth, Texas, that had the highest participation in the sweepstakes by its cardholders. The American Airlines dashers were able to choose a community initiative of their choice as the recipient of their shopping haul. They selected SafeHaven of Tarrant County. SafeHaven¹s mission is to end domestic violence through safety, support, prevention and social change.
“The Magic Minute is all about the member and loyalty, in addition to being a fun way for credit unions to create awareness about their value and engage members,” said Annie Cox, director of credit union growth solutions for PSCU. “Credit unions regularly offer rewards and incentive programs to their members, and the Magic Minute is one way to encourage members to keep their credit union card top of wallet throughout the holiday shopping season.”