DUNCAN, Okla.–Halliburton Employees’ Federal Credit Union has officially announced a new name. The $150-million CU said it is Endurance Federal Credit Union.
Endurance FCU said it conducted extensive research with its members and non-members to determine how the name was perceived in the community, as well as how a new name would help future growth prior to making the change. The research found the Halliburton Employees’ FCU name led many to believe they had to be employed with Halliburton in order to join.
“This is far from the truth and we have high hopes that with the name change people will realize that we are trying to have a more inclusive member base within our communities,” stated President/CEO Chris Bower. “We will maintain our relationships with Halliburton, their employees and family members, as well as, our other select employee groups. As Endurance Federal Credit Union, we will create more opportunities for people to join, regardless of their background or profession and we want our members and the communities we serve to know that Endurance Federal Credit Union is their credit union.”
The credit union was originally chartered in 1960 as Duncan Industrial Services CU to serve employees of Halliburton and other oilfield employees in the Duncan, Okla. Area. It changed its name to Halliburton Employees’ FCU in 1969.
The credit union has more than 16,000 members.