SAN FRANCISCO–Visa has launched the Digital Commerce App, an issuer-branded mobile commerce solution the company said enables financial institutions to offer their own mobile app to customers/members with valuable card management services – ultimately expanding and strengthening their Visa credit, debit and prepaid card offerings.
A half-dozen credit unions are among the more than 40 financial institutions that are deploying the app.
According to Visa, through the mobile app, issuers can offer services such as real-time account balance information, card controls, alerts that inform accountholders about recent transactions or fraud concerns, and innovative token services that bring greater security to contactless payments. As a hosted service, the app simplifies the delivery of a broad array of card management features and provides a roadmap for issuers to rapidly deploy new features and enhancements, the company said.
“The Visa Digital Commerce App brings together a comprehensive set of services to empower financial institution clients of all sizes to quickly offer their own digital payment experience to cardholders, while keeping their brand and relationship with the cardholder front and center,” said Oliver Jenkyn, group executive, North America, Visa Inc., in a statement. “We are getting great feedback from clients who are implementing the app and are excited to make it available to more financial institutions nationwide.”
With the introduction of Visa Token Service and the recently launched Visa Developer Platform, Visa said it is helping to lead the transformation of payments from plastic to digital. The Visa Digital Commerce App is another important advancement in this evolution to provide issuers with additional deployment flexibility to better support their mobile strategies and capabilities, the company said.
Among the more than 40 institutions deploying the app are A+ Federal Credit Union, Affinity FCU, GESA Credit Union, KCT Credit Union, Kern Schools FCU, Landings Credit Union, Members 1st FCU, Member Access Pacific, Our Community Credit Union, Publix Employees FCU, and Utah Community FCU.
“By using the Visa Digital Commerce App, we are able to quickly deliver a robust and highly intuitive mobile app to our members that allows them to manage and use their cards on their terms,” said John Fenton, president and CEO of Affinity FCU, in a statement. “This new solution, which we are calling the Affinity Card App, meets the needs of today’s consumers – making it faster, easier and more convenient to bank with us. We are already experiencing higher usage rates from our members who transact in our digital space.”