PENSACOLA, Fla.–Gulf Winds Credit Union has named a new president and CEO.
The $1.021-billion GWCU said it has selected Daniel Souers to lead the organization effective Oct. 1. He will succeed Chris Rutledge, who is retiring after 20 years leading the credit union.
Souers most recently served as chief experience officer at First Service Credit Union in Houston. In announcing the hiring, the credit union said he has “proven expertise in executive leadership, financial management, marketing, member experience and product development, and approaches his work with a drive for growth and results.”
“I’m honored and excited to join Gulf Winds as president and CEO,” said Souers. “Gulf Winds has a rich history of serving members, and I look forward to building upon Chris’ legacy and the foundation set by the Board and the entire team. Under my leadership, we will focus on improving the financial lives of our members, providing innovative products and services, and positively impacting the communities we serve.”
History & Background
Souers began his career as a market research consultant and later managed marketing for one of the largest credit unions in Alabama. In 2016, he joined First Service, where during his tenure the credit union more than doubled in size due to organic growth and the largest credit union merger in Houston’s history, Gulf Winds said.
Souers graduated from the University of South Alabama with a bachelor’s degree in Business Administration, completed the Southwest CUNA Management School with honors, and holds a Data-Driven Marketing Certificate from Cornell University. He and his wife have five children.