CHICAGO—Groupon has introduced Groupon+, a voucherless method to redeem discounts offered through the website.
Groupon+ lets people use Groupon meal deals that they pay for with their Visa or MasterCard, and when they do so, they get 30% of the value of the deal back to their accounts, Tech Crunch reported.
Groupon+ will initially be available in 23 U.S. markets and 1,500 participating local restaurants and "other neighborhood favorites." Later, Groupon plans to expand it to more categories such as beauty, retail and home and auto services, Tech Crunch said.
“Groupon has returned to making the basics of its service simply easier and stickier for consumers to use. Starting with the elimination of vouchers and the need to pay for services ahead of actually using them — two of the features of Groupon+ — seem to be very obvious friction points to remove,” said Tech Crunch.
“Being the daily habit in local means making the saving experience much more convenient for both customers and businesses,” said Aaron Cooper, president of North America, Groupon, in the Tech Crunch report. “With Groupon+, diners sign up once, add cash-back offers to their credit or debit card, pay and save at their favorite restaurants without any additional hassles.”