HAUPPAUGE, N.Y.–GrooveCar will host its next webinar in its ongoing series on Feb. 22 at which it will address video marketing and engagement strategies.
Credit unions can register for the webinars titled “Strengthening Auto Loan Growth with Video Marketing” by visitingm www.groovecarinc.com.
“Video continues to outperform most of the content marketing strategies, yet, there still exists some hesitation in using this platform. Statistically, videos boost conversions and sales better than any other marketing tool. It’s time to bust the myths surrounding its use,” said Eric Budzinski, AVP of marketing at GrooveCar.
Best practices in credit union video marketing to use in the credit union setting will be reviewed along with its use in amplifying the credit union’s marketing message through social media.
“Video has exploded over the past few years as a primary form of marketing. We want to help our credit unions take advantage of this opportunity to garner more exposure for the auto buying resource,” said Budzinski.
The statistics are telling, according to Budzinski, who will cover this fact in the webinar, as well as the overwhelming proof that it’s time to really leverage this marketing tool, the company said.
Topics covered during the webinar include:
- Where video is being used successfully
- Generational use of video engagement
- Video marketing and the auto purchase process
- Using video to drive auto loan growth
- Video production tips
- Next steps in video marketing
GrooveCar provides credit unions with customizable videos to accomplish greater engagement with members. Through its video library, credit unions can pick out videos that meet their needs addressing such topics as taking out a car loan, leasing vs. buying, auto buying awareness and a host of other subject matters customized at no charge to the credit union, GrooveCar explained.
“At GrooveCar, the marketing department has a library of videos available for customization. The best course of action is to join the webinar, understand all that is available and then start using the video marketing collateral. We want credit unions to know we are here to make the next step in engagement a successful one,” said Budzinski.