HAUPPAUGUE, N.Y.–GrooveCar is reporting that 25 more credit unions joined its program during the third quarter of 2017.
With 90% of consumers preferring to shop for automobiles using the Internet, the company said that “without an online auto buying resource, a credit union will reduce its ability to service members.”
GrooveCar puts the platform in the hands of members, literally,” said Robert O’Hara, VP-strategic alliances with GrooveCar. “Shop from any place at any time. Credit unions on the program realize 82% of members do their research through third party sites. Without offering an auto buying service, credit unions risk missing out on auto loan growth opportunities.”
According to the company, its program makes it convenient for a credit union to get started. All the tools come with the program such as features to engage members that will develop more auto loans.
In terms of the new client CUs, O’Hara said, “We are thrilled to welcome them onboard and begin servicing their members. With our marketing support programs, the message gets broadcast out to members through email marketing, social media engagement and digital exposure.”
This is in addition to the built-in lead generation tools found on the website that provides credit unions the ability to know immediately what the member needs and is looking for, GrooveCar said.
Among the CUs selecting GrooveCar during Q3 were: CFCU Community CU, New York, with assets of $1 billion; Collegedale CU, Tennessee, with assets of $43 million; Holston Methodist FCU, Tennessee, with assets of $14 million; New Horizons CU, Ohio, with assets of $38 million; Lifetime FCU, Texas, with assets of $40 million; Beacon FCU, Texas with assets of $152 million; Pioneer West Virginia CU, West Virginia, with assets of $195 million; St. Mary’s & Affiliates CU, Wisconsin, with assets of $33 million; Members Financial CU, Texas, with assets of $40 million; Riverview CU, Ohio, with assets of $60; MPD Community CU, Tennessee, with assets of $27 million; LCE Federal Credit Union, Ohio, with assets of $38 million; SCE FCU, California, with assets of $680 million; First New York FCU, New York, with assets of $325 million; First Central CU, Texas, with assets of $81 million; Buckeye State CU, Ohio, with assets of $81 million; Hockley County School Employees CU, Texas with assets of $31 million; Steel Valley FCU, Ohio, with assets of $27 million; Metro Medical CU, Texas, with assets of $74 million; North Shore FCU, Minnesota, with assets of $158 million; Prairie FCU, North Dakota, with assets of $123 million; Baylor Health Care System CU, Texas, with assets of $73 million; Texoma Community CU, Texas, with assets of $127 million; Chabot FCU, California, with assets of $70 million, and Scott & White Employees CU, Texas with assets of $45 million.