CARSON CITY, Nev.–Greater Nevada Credit Union has named a new president and CEO.
The $1.7-billion credit union said it has selected Danny DelaRosa to lead the organization effective July 1. He currently serves as chief experience officer.
“DeLaRosa joined GNCU in 2019 and has been instrumental in driving the organization's growth and success as a member of the executive leadership team,” the credit union said. “With a passion for delivering exceptional member experiences, his organizational leadership and strategic vision have led to significant advancements and innovations within the credit union.”
The GNCU board said it selected DeLaRosa, noting his demonstrated leadership abilities and a deep understanding of the credit union industry.
‘Impactful Initiatives’
“Throughout his tenure at GNCU, DeLaRosa has spearheaded impactful initiatives, including leading strategic planning for the credit union, and securing the organization’s Community Development Financial Institution (CDFI) certification,” the credit union stated. “DeLaRosa also launched Greater Perks, a member recruitment initiative offering unique benefits and programs to help employees of new businesses and industries achieve their financial goals.”
In addition, Greater Nevada CU said DeLaRosa launched employee engagement and recognition platforms and credited him with expanding GNCU’s marketing, business development, community outreach and people development functions.
‘Truly Honored’
"I am truly honored and humbled to be the next president and CEO at Greater Nevada Credit Union," said DeLaRosa. "For almost 75 years, GNCU has delivered meaningful impact for members, employees, and the community. I look forward to building on this legacy as we continue to serve with excellence and make a generational impact on those we are fortunate to serve. GNCU will always be driven by our collective passion to help more people Live Greater.”
Prior to joining GNCU, DeLaRosa was chief sales officer at Vibrant Credit Union and spent nine years at United Federal Credit Union in various roles, including vice president of member relations and market vice president in Nevada.
Serves on Boards
DeLaRosa has served as a member of various boards of directors, including Renown Health Foundation, Junior Achievement of Northern Nevada, and Chair of the Reno-Sparks Chamber of Commerce.
DeLaRosa holds a master’s degree from Cornerstone University.
The credit union has approximately 87,000 members.