ATLANTA—How has COVID-19 changed the way consumers are shopping for cars online? An analysis of Google searches offers some answers.
PureCars, which tracks digital advertising trends for auto dealers and the industry, has shared some of its insights into what it described as rapidly changing consumer behavior based on the topics consumers on which consumers are seeking more information.
“Car shoppers have changed what they’re Googling when it comes to cars,” PureCars said.
The top Google keywords and phrases that are being searched today, according to PureCars:
- Deferred payments
- Financial incentives
- Automotive loan support
- Buy and test drive from/at home
- Home delivery
- Buy online
- Touchless/contactless buying
“Before the virus, searches for these were very low volume and did not warrant much paid search spend,” said Jeremy Anspach, CEO of PureCars. “Current day, these are extremely important to auto intenders and are continuing to increase in search volume.”