MOUNTAIN VIEW, Calif.—Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension.
According to Search Engine Land, the move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment.
The report said affected advertisers will only be allowed to use bank-based payment options going forward: monthly Invoicing (Google’s recommended approach) with 30-day payment windows or direct debit for automatic payments, where available.
‘New Tools Added’
“We notified a small segment of advertisers that the billing options available for their ads accounts are changing,” Ginny Marvin, Google Ads liaison, told Search Engine Land. “This means that some customers will move to bank payments via monthly invoicing or direct debit from a bank account. To make this transition as easy as possible, we already launched new tools and features to help customers through this process and to ensure minimal disruption to their accounts.”