WASHINGTON—The GoWest Association leveraged advertising in The Hill to bolster its visits to Capitol Hill this week.
The visits took place during America’s Credit Unions Congressional Caucus.
“We're leaning into stronger, clearer, and more compelling messaging, grounded in real data, that reflects credit unions’ values and shows the strength of their business model in today’s market,” said Katy Wagnon, SVP, marketing and communications for GoWest, about the ads in the Hill. “This message showcases how credit unions are collaboratively and uniquely leaning in, as not-for-profit cooperatives, to support their members and communities. Housing is a critical topic in Congress and credit unions want to be at the table, partnering on innovative solutions to address housing challenges so they can continue to serve consumers across constituencies.”
Wagnon said GoWest advocates are showing up with data-informed, humanized and impactful proof.
“With credit unions advocating on the ground in D.C. this week, this is a great supporting piece to spur and emphasize conversations about the positive impact of credit unions,” Wagnon added.