KOSOA, Ghana–Ghana’s credit unions plan to hold a two-day conference here to discuss national efforts at rebranding and driving new growth. Separately, the World Council of CUs has opened registrations for a tour of Brazil’s Sicredi movement.
The Credit Unions Rebranding Conference will be held Feb. 25-26 at the Credit Union Training Centre (Cutrac) in Kosoa in Ghana’s central region, according to JoyOnline.com. The meeting will be led by Emmanuel Coffie, general manager for the Ghana Cooperative Credit Unions Association. Micro Watch is joining with the association in sponsoring the meeting.
“The financial sector clean-up has dented the image of the credit union sector and has pushed many customers,” JoyOnline.com reported. “This is threatening the survival of the sector which employs hundreds of Ghanaians. (The conference) will bring together facilitators and participants from across Africa to deliberate and brainstorm on policies and practices that if implemented, will alter credit unions into financial institutions of influence.”
According to organizers, two-day event is targeted at enlightening participants to explore the role of branding in profit maximization.
“Strengthening credit unions to create a solid and sustainable brand, interpretation of innovative branding methods to business owners, improving credit unions brand visibility and establishing a platform for networking and knowledge sharing amongst credit unions in critical for financial institutions in Ghana,” JoyOnline.com reported.
The theme of the event is “Developing Innovative Brand for Credit Unions vis a vis the Ghanaian Financial Sector Challenges."
A similar event was held in 2019.
Tour of Brazil’s Sicredi CU System Open for Registrations
Separately, the World Council of Credit Unions and the Worldwide Foundation is inviting participants to join it March 29-April 3 for a study of the Brazilian credit union system, Sicredi.
“Pull lessons for a sustainable model for credit union collaborative systems, excelling in branding, financial performance and member service,” said WOCCU, noting Sicredi is one of the fastest growing CU systems globally.
Sicredi has created a network of 116 credit unions serving four-million members through 1,575 points of service under a common brand and through common operating systems.
“This engagement study will allow CEO- and senior-level credit union professionals to take a deep-dive into this innovative system and explore lessons learned in compliance, marketing and the overall Sicredi business model,” WOCCU said.
The engagement study will include four days of interaction with Sicredi both at its Porto Alegre headquarters and at two other regional offices in the area.
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Registration includes daily educational programming, interpretation, most meals, cultural tour and ground transportation. Hotel and flight costs are not included. Pricing is $1,978 per person. Registration closes Feb. 21.
To register, go here.