WASHINGTON–Georgia has become the latest state to join CUNA’s “Open Your Eyes to a Credit Union” awareness campaign.
Credit Union Awareness, LLC, the entity that oversees the initiative, said Georgia now joins with 26 other states in launching the Open Your Eyes messaging.
According to CU Awareness, the campaign introduces consumers to a digital-first, targeted campaign, designed to overcome the long-held consumer beliefs about credit unions of “I can’t join” and “accessing my money may be hard.”
“Since launching the initiative in early 2019, consumer consideration has risen from 13% to 19% (Q2 2021). I’m excited to see this momentum continue to grow nationwide with the help of Atlanta credit unions,” said Chris Lorence, executive director of Credit Union Awareness LLC. “Thank you to our newest contributors in Atlanta, and the League of Southeastern Credit Unions, for helping to open consumers’ eyes to the credit union difference.”
Credit Union Awareness reported it has gained more than 1,100 supporting organizations, including six new contributors in the Atlanta area, with the expectation of expanding throughout the state in the near future. The newest sponsors include Atlanta Postal CU, Credit Union of Georgia, Coca-Cola FCU, Delta Community CU, Georgia’s Own CU, and LGE Community CU.
In addition to the 27 states in which the campaign is now running, three more are expected to launch in the coming months, CU Awareness said.
‘Continued Expansion’
“We are excited that credit unions in the Atlanta region are now part of the continued expansion of Credit Union Awareness,” said Jared Ross, president of the League of Southeastern Credit Unions. “The launch of the paid digital campaign will no doubt raise consumer consideration so that over time we build market share.”
According to CU Awareness, as of Aug. 1, 2021, Credit Union Awareness has gained more than 3.2 billion impressions and earned 1.05 billion video views since its inception. In addition, it has driven 8.13 million consumer visits to the campaign’s consumer-facing website YourMoneyFurther.com