SOUTH ORANGE, N.J.– Garden Savings FCU here has entered into a multi-year partnership with the athletic program at Seton Hall University.
In its first venture into collegiate athletic sponsorships, Garden Savings FCU has aligned with Seton Hall Sports Properties, the exclusive multimedia rights holder for Seton Hall Athletics, to become the “Official Credit Union of Seton Hall Athletics.”
The university will also become an official member of the credit union, meaning that all Seton Hall staff, students and alumni are eligible for the financial benefits associated with membership in the credit union.
Additionally, Garden Savings Federal Credit Union and Seton Hall officials are in the initial stages of designing and implementing an affinity debit and credit card for all Seton Hall students, faculty and alumni, according to the two parties.
Aside from category exclusivity as official credit union, Garden Savings will receive additional corporate partner benefits in its new partnership with a dominant presence across arena signage and on-site activation, visibility through SHUPirates.com, print, radio and hospitality. GSFCU said it will also kick off a register-to-win campaign designed to introduce the brand to the Seton Hall constituency and drive new membership through fans, alumni, staff and the student body.
“This is an exciting time to be a Pirates’ fan, and we are proud to be affiliated with Seton Hall,” said GSFCU President and CEO Lou Vetere. “At Garden Savings Federal Credit Union, we take great pride in giving back and investing in our community. Garden Savings and Seton Hall Athletics have shared a vision for our community growth, making this partnership a natural fit and a cornerstone of our future.”