COLUMBIA, S.C.–More details have been released around Founders Federal Credit Union’s new partnership with the University of South Carolina.
The USC baseball stadium, formerly known as Carolina Stadium, will now be known as Founders Park. The agreement, which continues through 2025, includes official naming rights and other partnership benefits for the credit union. The Founders Federal Credit Union brand will be prominent throughout the baseball stadium complex including the outfield scoreboard and video board, interior signage, on-field signage, concourse and plaza signage. In addition, Founders Federal Credit Union will receive advertising and promotional packages with the Gamecocks athletics program, according to the university.
At the media conference announcing the partnership, University of South Carolina Athletics Director Ray Tanner unveiled the newly branded stadium logo and spoke about the attributes that make Founders Federal Credit Union the ideal partner for the stadium project.
“Founders Federal Credit Union fits all of the criteria we set out in finding a naming rights partner,” said Tanner. “Their name and reputation are unrivaled, they are committed to excellence in member service and experience; their values mesh with those of the Gamecocks and they are a company dedicated to the communities they serve.”
The announcement comes months after Founders Federal Credit Union opened an office in the Russell House University Union on the campus of the University of South Carolina.
The $35-million park has a capacity of 8,242 fans. The team drew 250,057 people last season.