TAMPA, Fla.– GTE Financial has announced the rollout of a summer‐long initiative aimed at delivering a new debit and credit card experience for members. GTE Financial said it “meticulously researched” the member experience, breaking it down to 72‐touchpoints or interactions with members.
“We want to push the envelope of innovation by creating an experience that did not exist and by reinventing our current member experience,” said Brian Best, president and CEO of GTE Financial. “This process originated with very personalized encounters with our members, and we’re excited to see it come to fruition.”
According to the credit union, the “new card experience” offers enhancements such as new control features to give members complete control over their card while also helping eliminate fraud and friction. Among the components of the new program:
- A brand new card design built for enhanced durability
- Increased call center hours, seven days a week, 7 a.m. to 8 p.m.
- Ability to turn your card on and off as well as control where card transactions take place – both geographically and by merchant type
‘Transformed Journey’
“Over the past two years, GTE has been on a transformational journey and hyper-focused on the member experience,” said EVP/COO Chad Burney. “So what better place to start than by designing brand new cards that our members can rely on and feel confident in using during all of their payment transactions.”
GTE Financial said it will begin issuing new cards to members in June and will continue the process through the end of September. In a statement on its website, it is urging members to be on the lookout for special blue, purple and green envelopes that will have information on the new cards, as well as information on ways to “win big.”
GTE Financial is offering members information at https://www.gtefinancial.org/NewCard19.