MILFORD, Conn.–Following four months of work, GE Credit Union has unveiled what it said is a responsive-designed, multilingual website at www.myGEcreditunion.com.
“When we redesigned our website three years ago it was a big hit and fitting for the times,” said Vice President of Marketing Audra Wilder. “It’s amazing how quickly technology, especially website technology changes and you have to keep up with it. So, when the opportunity came to evolve our website’s features and functionalities to better serve our members, we jumped on the task and got to work.”
GECU said the new website’s features include:
- Fully responsive and language-responsive for Spanish speaking members
- Quick Button Pages – members can easily find a way to manage money, apply for a loan, and more
- Reorganization for simplified searching
- A complete rewrite in a language everyone understands
- Highlights about the CU, what it means, and how consumers benefit
Since the launch, GECU said new session activity has increased by approximately 60% and the number of new visitors has reached an all-time high at 49% (up from 24% over the previous time period).