MADISON, Wis. – CUNA Mutual AdvantEdge Analytics announced it has signed four more credit unions and will now partner with each to build their data analytics strategy to “deliver better member insights and digitally transform the member experience.”
The new credit union clients include:
- The $5.1-bilion University of Iowa CU in North Liberty
- The $4-billion Wright-Patt Credit Union in Beavercreek, Ohio
- The $3-billion Travis Credit Union in Vacaville, Calif.
- The $1.3-billion Altura CU in Riverside, Calif.
“We are thrilled to welcome these credit unions to the AdvantEdge Analytics Data Platform and we look forward to partnering with them on their data analytics transformation,” said Tim Peterson, president, AdvantEdge Analytics. “Together, we will build better member insights to help these credit unions identify new growth opportunities and create better products that support their members’ financial security.”
The company said the CUs will join the growing industry list that partners with AdvantEdge Analytics to advance their digital transformation through better member insights. “These credit unions will leverage the company’s Data Platform, predictive analytics, and/or insight activation services to improve reporting, performance management and member experience,” the company said.
AdvantEdge Analytics said it provides an industry-leading integrated suite of software tools and insight activation services. The company added it is focused on building scale, better member intelligence and accelerated analytics adoption to help credit unions strengthen market share and build long term growth.
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