WAGNER, S.D.–Fort Randall FCU has introduced new branding as it seeks to create greater consistency in its advertising.
In addition, the $24-million FRFCU is also looking to introduce a recognizable image it can use across its markets following the expansion of its field of membership, according to the Credit Union Association of the Dakotas.
“We feel there is a need for credit unions in our surrounding areas, and we just need to get our name out there and to be more recognized,” Audrey Fink, VP of Operations at Fort Randall FCU told the CUAD.
The new branding was created by H2M Marketing in Fargo, N.D. New messages are now appearing on billboards, local newspaper ads, and digital media.
The branding also includes a new tagline, “Report to the Fort.”