OREM, Utah—Online sales this November and December are forecast to surge 33% year over year to a record $189 billion, according a new study.
The gains could go even higher should consumers receive another round of government stimulus checks or if brick-and-mortar stores are forced to shut down again to curb the spread of COVID-19, according to a report from Adobe Analytics.
Adobe predicts there will be 18 days where digital spending tops $3 billion in a 24-hour window.
In 2020, with the exception of the window around Thanksgiving weekend, there were only three such days, noted CNBC.