DEARBORN, Mich.—Ford is expanding its customer loyalty program by introducing the FordPass Rewards Visa Card in collaboration with First National Bank of Omaha, according to the auto manufacturer.
Applications are now being accepted for the card the company said offers everyday special financing, reduced cost of ownership via points redeemable toward vehicle sales and service at Ford dealerships, member-exclusive benefits and Ford-focused card customization options.
“Building trust and delivering the best ownership experience possible for our customers is our top priority at Ford,” said David Loflin, manager, customer experience, in a statement. “Not only does this card match the features of other major players in the credit card space, it offers customers a means to reduce the cost of ownership by redeeming points to purchase, lease or service their vehicle.”
High Rate
The FordPass Rewards Visa offers the highest earn rate among automotive cards, Ford contended.
“For example, customers can earn 10% back in points on Ford service. That’s 5% back in points on Ford dealership purchases plus 5% back in points with FordPass Rewards,” Ford stated. “Additionally, the card is the most comprehensive option for automotive expenses and is the only co-branded card with an annual statement credit ($200 every year when customers spend $6,000 in 12 consecutive billing cycles after account opening).”
Other card features include a $100 statement credit when customers spend $3,000 within the first three billing cycles after opening an account, and low-interest financing for six billing cycles on Ford dealership purchases over $499.