SEATTLE — Strum Platform announced Monday that five credit unions, representing a combined $2.16 billion in assets, have signed on to its marketing analytics Customer Data Platform (CDP), expanding the fintech’s footprint across multiple regions.
The new clients include the $900 million Texas Bay Credit Union in Houston; the $400 million St. Cloud Financial Credit Union in Minnesota; the $370 million AgFed Credit Union in Merrifield, Va.; the $320 million Pacific NW Federal Credit Union in Portland, Ore.; and the $170 million Associated Healthcare Credit Union in Woodbury, Minn.
Under the agreements, the credit unions will implement automated daily integrations with core banking platforms Jack Henry Symitar and Fiserv DNA, enabling more timely access to member data for analytics, segmentation, and marketing insights.
Strum Platform is a leading data analytics and marketing technology focused on helping credit union and community bank leaders with actionable member insights to improve their growth strategies and enhance engagement that boosts performance and relationship profitability. The platform fuels personalized onboarding and cross-selling journeys that increase results with its Strum Voice marketing automation system. By combining first-party behavioral and transactional data, with enhanced lifestyle insights and ML-predictive triggers, the platform automates simple journeys that improve members lives and tracks ROI results daily, Strum stated.
“Financial leaders don’t lack rich data, they’re struggling with blind spots in how to activate their data to make banking more personalized to boost engagement and stem retention losses," said Strum Platform CEO Mark Weber. "We’re providing our clients deep insights into their members lives to improve relationship building with automation and AI to create smarter journeys that fuel growth. Some of our clients are increasing their deposit, loan and mobile account openings by 7-10 times, improving email rates by 50%, and winning vital younger prospect millennial and GenZ segments.”