PORTLAND, Ore.—After agreeing to merge with $12-billion Digital FCU, the $17-billion First Tech FCU has inked a deal with two professional sports teams.
First Tech has become the inaugural partner and “Official Credit Union” of Portland's new WNBA team, and the “Official Credit Union” of the Portland Thorns National Women's Soccer League franchise, RAJ Sports reported.
First Tech, based in San Jose, Calif., will also become the first "Community Game Changer" partner of both teams, a designation reserved for partners demonstrating a significant commitment to women's sports, RAJ Sports explained.
"We are thrilled to welcome First Tech Federal Credit Union as our first Game Changer to our Portland Thorns and Portland WNBA family," said Lisa Bhathal Merage, owner, Portland Thorns and Portland WNBA. "First Tech is an innovative company that shares our values and is committed to the growth of women's sports. This partnership shows a collaborative alignment in support of our community and collectively we will continue to make Portland the best place in the world for women's sports."
Fin Lit Part Of The Deal
Through the partnership, First Tech will provide access to financial literacy resources and banking solutions to members from both organizations, including First Tech's Relocation Banking Services, RAJ Sports said.
"At First Tech, we know our tech community is passionate about women's sports. We're proud to invest and support their interests," said Greg Mitchell, president and CEO of First Tech. "This partnership will not only bolster women's sports but also deliver significant and meaningful benefits to both our current and future members."
Additional partnership highlights include the introduction of a new game-day tradition, collaboration to deeper integrate advanced stats into the fan experience and providing special opportunities for local non-profits that focus on STEM education, RAJ Sports said.
"I'm excited for our fans, our club, and for First Tech's members," said Thorns' President of Business Operations Alexis Lee. "Having a forward-thinking company like First Tech as our Official Credit Union partner will contribute to our goal of being the premier women's soccer club while positively impacting our community."
Terms of the partnership were not disclosed.