PORTLAND, Ore.—The $17-billion First Tech FCU has reached a multi-year deal with Major League Soccer’s Portland Timbers to become the exclusive credit union for the team.
The partnership will bring “additional perks and exclusive game-day benefits” for First Tech members, including new First Tech Suites, First Tech stated in a release.
“The suite level at Providence Park (home of the Timbers) has been named the First Tech Suites as part of the deal. Anyone can purchase access to the suite level. The First Tech Suites offer sweeping views of the action from the northwest corner of the stadium. Suites are tailored for groups between 10 and 25 people, with indoor and outdoor seating, additional standing room options, and premier hospitality with hands-on service,” the CU stated.
Terms of the deal were not disclosed.
The agreement follows September’s announcement of First Tech’s blockbuster cross-country merger with Digital FCU that will create a $29-billion institution. DFCU is based in Marlboro, Mass., and First Tech’s home is San Jose, Calif. As CUToday.info has extensively reported, the proposed DFCU/FTFCU merger and credit union sports team sponsorships have drawn heavy fire from bankers as Congress begins its efforts to rewrite the tax code this year.
"First Tech is driven by the same innovative spirit that fuels the tech industry, and we see sports as a powerful way to celebrate with our community and engage through this shared passion,” said Mairi Burns, vice president of brand marketing at First Tech Federal Credit Union. “We are excited about our partnership with the Portland Timbers that aims to create memorable experiences beyond the typical banking relationship by offering First Tech members new ways to enhance their game-day experience with special access and surprises that delight.”
The collaboration with First Tech will benefit Timbers players, FTFCU added. Through the Timbers player development program, First Tech will offer financial literacy resources and comprehensive banking solutions including their Relocation Banking Services.