NEW YORK—Gen Z is not just the first age cohort to grow up with social media, they also might be the first that is most likely to go into debt because of it, a new report suggests.
According to a Lending Tree survey, 62% of Gen Z’s feel pressure to spend money and keep up with people around them, compared with the national average of 32%.
Additional data released in March by Credit Karma shows that the average Gen Z’s credit card debt is more than double that of Millennials, Yahoo News reported.
“In 2023, Bankrate released a survey showing how influential social media can be when it comes to overspending,” the Yahoo News report continued. “According to that study, 48% of social media users reported buying something impulsively that they saw advertised online, spending an average of $754 on impulse purchases in the previous year.”
Such spending habits were even more prevalent among Gen Z, with 60% of respondents ages 18-26 saying they’d impulsively purchased something they saw on social media in the last year, Yahoo News added.
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