LEHIGH VALLEY, Penn.–First Commonwealth FCU has launched “Work First,” a program it said “brings inclusive access to full-service concierge banking and financial health services directly to the diverse Lehigh Valley workforce, while supporting businesses in enhancing employee engagement and retention.”
According to First Commonwealth, financial concerns can lead to more stress and less productivity among employees -- and impact a business's success.
“Work First by First Commonwealth Federal Credit Union offers employers of any size a unique, comprehensive and long-lasting solution that brings benefits like free 24/7 VIP banking, free investment advisory, free financial counseling, free financial health checks and debt counseling services directly to employees and their families,” the credit union said. “As businesses look to offer meaningful and robust employee benefits while balancing cost, Work First empowers businesses to immediately build loyalty with employees and their families during the onboarding process, while offering life-changing benefits.”
The Work First solution is free and open to any business in the Greater Lehigh Valley.
‘Better Experience’
"We believe everyone deserves a better banking experience and inclusive access to financial tools and resources through all life stages – regardless of income. While navigating the pandemic and listening closely to our members' changing needs, we adapted our business, amplified our mission and looked for innovative solutions to help when, where and how our members needed us,” said COO Tricia Szurgot, COO. “We saw a critical need among businesses in the Lehigh Valley to help their employees navigate changing financial situations while working to also engage and retain those employees to keep their business running. We took this as a call to action with a new strategic focus on supporting businesses and employers in our communities. We designed Work First to fill a critical gap for employers and to empower the pursuit of financial happiness for more individuals and families directly through the diverse Lehigh Valley workforce.”
Available to Everyone
First Commonwealth said its membership includes approximately 1,800 SEGs and materials for the new program are available in both English and Spanish. The Work First package benefits can be offered to an entire workforce from day one, the CU added.
The $972-million First Commonwealth has approximately 68,000 members.