ROCHESTER, Minn.–First Alliance Credit Union has introduced a new logo, new color palette, and tagline.
The new logo for the credit union, founded in 1932, features an "F" on its back with an upright "A,” and together are designed to represent the Rochester downtown skyline. New signage is going up on branches this week.
The new tagine is “All for One” and is designed to remind members and consumers that First Alliance is a not-for-profit cooperative.
The credit union has 13,400 members and four branches.