DOWNEY, Calif.— Financial Partners Credit Union has updated its brand icon and logo.
The new logo features a new interpretation of the credit union’s familiar “happy member” icon with its arm raised in triumph and leaning forward. The redesign was overseen by Los Angeles-based Simon & Associates.
“The edges are very precise, speaking to the credit union’s focus on excellence,” the credit union said, adding the color palette is richer and more vibrant to reflect the passion the organization has for helping members achieve their financial goals.
“Our new logo is more than a rebrand – it’s a commitment to our brand promise and to our members,” said Nader Moghaddam, president and CEO of Financial Partners Credit Union, in a statement. “I love that it clearly relays our three internal pillars of clarity, capability and motivation. When those three things come together, excellence occurs. We combine these foundations of excellence to help our members achieve their financial well-being. Simply put, we wanted the logo and the brand to better reflect who we are - a forward leaning organization with a passion for providing hardworking Californians with a better way to bank.”