NEW YORK—Financial apps are surging in use, according to a report by AppsFlyer, which specializes in mobile app marketing.
The data show that finance apps have jumped almost 90% in global market share between 2018 and 2019, with finance apps representing about 4.5% of worldwide installations in 2019, compared with about 2.4% the prior year, Mobile Payments Today stated in its analysis.
"The finance app industry is in the midst of staggering growth in global adoption, from 16% in 2015 to 64% in 2019, which is putting pressure on marketers to ‘uplevel’ and digitize user acquisition and experience," Shani Rosenfelder, head of content and mobile insights at AppsFlyer, said.