LINCOLN, Neb.–Software company Hip Pocket has launched a Kickstarter campaign for what it calls the “Fingers Up!” movement, which it abbreviates as “FU” and which includes an app with which one credit union is already involved.
The app, called Hip Money, is designed to “help any individual save smarter and pay off loans faster, without having to change spending habits or bank accounts.”
“Initial estimates show that the average Hip Money user will see $132 in interest savings per year,” the company said in a released statement. “With a simple swipe of the finger, you move small amounts of money, calculated from your spending and saving habits, from your checking into your savings account or to prepay a loan. Goals met, finances managed and confident consumers created.”
The company said the Hip Money Kickstarter campaign is designed to engage a core group of users and supporters while generating funds for the next stage of the Hip Money app’s product development. The Kickstarter goal is to raise more than $15,000, with the company saying it wants “everyone to ‘raise a finger’ to an antiquated industry that has profited off consumers’ lack of information and low savings habits for centuries.”
The company had raised $11,000 of that amount as of its most recent report.
“The bigger goals are to enable everyone to be smarter with their finances, to force banks to care more about people than profit, and to inspire people to no longer settle for the status quo. We also call this the #FingersUp Movement because we know that this is bigger than just an app. It is indeed a long-overdue movement for change,” said Mark Zmarzly, founder and CEO of Hip Pocket. “We have interviewed hundreds of bank customers and their number-one is easy-to-use financial technology that gives better outcomes with less work.”
Tim Williams, CEO of Sno Falls Credit Union in Oregon, said, “Hip Money is more than just a product – it is a movement. This innovative technology puts our members first, and allows us to be an active partner in empowering their financial futures.”
For info: http://www.hip.money