MADISON, Wis.–The Filene Research Institute said it has selected Vertice AI as its partner on its next generation Member Voice solution.
“This collaboration introduces an actionable solution to the critical challenge of realizing value from member data to better serve today’s consumers and grow credit unions’ market share,” Filene said. “With Filene’s innovative new Member Voice segmentation model, credit unions can better understand their membership’s needs and motivations, improve strategies and product development, and enhance marketing and messaging.”
According to Filene, the partnership will harness the advanced analytics and technology platform of Vertice AI to deliver the new Member Voice segmentation model. Filene said the solution is tailored specifically for the credit union sector.
‘Critical Time’
“The Member Voice solution comes at a critical time for the credit union industry. With credit unions lagging banks in consumer satisfaction for the fifth consecutive year, according to the American Consumer Satisfaction Index, the need for a nuanced understanding of member expectations and preferences has never been more pressing,” Filene said. “Member Voice addresses this challenge head-on, utilizing responses from over 4,700 credit union members across the United States to create a segmentation model that brings clarity to the drivers of member engagement and provides a scalable and efficient solution to meeting member needs.”
For info: Visit Filene’s Member Voice webpage.
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