MADISON, Wis.–It’s not too early to begin thinking about Generation Z.
While Gen Y and the Millennials have been a focus of credit union attention, a new infographic created by the Filene Research Institute is drawing attention to Gen Z, the millions of Americans born in the mid-2000s to present day.
What distinguishes Gen Z from their predecessors, Gen Y?
In the new infographic, Filene analyzes the key similarities and differences between both generations as well as the financial solutions credit unions can offer to become Gen Z's financial institution of choice. “By understanding the financial preferences of Gen Z today, credit unions can be on the fast track to engaging the credit union members of tomorrow,” Filene said.