FAIRFAX, Va.–Fairfax County FCU has changed its name. The credit union is now called NextMark FCU.
The credit union, chartered in 1958 to serve county government employees, said the name change reflects an expanded field of membership.
“We have been serving the Fairfax County community for over 60 years. With our recent community expansion into Loudoun, Prince William, Stafford, Fauquier, Culpeper, and Spotsylvania counties, and the cities of Fairfax, Falls Church, Manassas, Manassas Park and Fredericksburg, we concluded that changing our name would make us more inclusive to those residing in our new footprint,” the credit union said. “Furthermore, our new name promotes our independence and helps us stand out from local county affiliated businesses.”
The $492-million NextMark told members on its website it settled on the new name after months of extensive research, member and non-member interviews and focus groups.
‘Empowerment & Directional Growth’
“Purposefully, our new name demonstrates empowerment and directional growth for both our current and potential members, and our organization as a whole,” the CU said. “Your next mark is the next step on your journey. It’s about stepping into the future with self-confidence. We believe that our members will achieve financial success when they have access to creative and focused solutions that will help them become their best selves. We are their financial outfitter, and our empathetic, honest and trustworthy nature will help them accelerate next.”
NextMark FCU has approximately 17,372 members.