FWIW, Trades Tell FCC to Consider their POV When it Comes to Txts

WASHINGTON—NAFCU has joined with financial services trades and other organizations to write the Federal Communications Commission (FCC) over its crackdown on illegal texts, reiterating what the groups said is the need to ensure these efforts don’t hinder financial institutions and businesses from providing consumers with need-to-know information.

While the groups stated they are supportive of the FCC’s “proposal to require Providers to block text messages that are from invalid, unallocated, or unused numbers,” they cautioned the FCC to avoid preventing credit unions and other financial institutions from effectively and efficiently communicating with their members via automated messages.

The letter asks the FCC to exclude “short code” messages – texts that businesses send from five- or six-digit numbers – from any mandatory blocking. Additionally, the trades urged the FCC to require text message service providers to notify a sender when its texts have been blocked, allowing lawful senders an opportunity to resolve the block and get back to efficiently communicating with their members and customers.

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