WASHINGTON—The Federal Communications Commission was urged not to adopt its proposal to require callers to honor opt-out requests within 24 hours in a comment letter filed jointly by CUNA and ACA International.
The FCC’s 2015 Telephone Consumer Protection Act (TCPA) Order clarified that consumers may revoke consent using any reasonable means and barred callers from designating the exclusive means of consent. The current notice proposes to codify the requirement and further broaden the ability and speed of consent revocations.
“ACA and CUNA support Commission efforts to prevent businesses from attempting to impose unreasonable revocation procedures as a way to hinder consumer preferences,” the letter reads. "Unfortunately, the Commission’s proposals, particularly its requirement that companies honor revocation requests within 24 hours for any and all future robocalls or robotexts, would create an unreasonable and impracticable standard that would result in unintended consumer harm and expose good faith actors to renewed flood of TCPA litigation.”
Feels Like a ‘New Regulation’
The letter notes the FCC’s proposal “seems to be creating a new regulation rather than codifying an existing ruling,” and expressed concerns with the proposed requirement that callers must honor revocation requests within 24 hours of receipt
“This is a dramatic departure from existing practice that, coupled with banning use of exclusive procedures and deeming the revocation to apply to all future robocalls and robotexts, creates an impracticable standard,” the letter reads. The letter also urges the FCC to adopt an 18-month implementation period for any finalized rule, to allow third-parties sufficient time to come into compliance.
Get CUToday.info’s Industry Leading Morning Headlines Email, For Free!
The biggest, best and freshest news reporting in credit unions remains free in ’23! Each morning CUToday.info delivers its daily Fresh Today news update offering the latest headlines and breaking news right to your email, with the easy-to-read headlines format allowing you to click on the stories that interest you most in order to learn more.
If you haven’t yet signed up for the new email solution on which CUToday.info has partnered with ResponseGenius, you can do so here. Signing up requires less than one minute of your time—and it’s free!
Please note that after signing up you may need to go to your Spam/Junk folder and mark the morning headlines email as safe. CUToday.info does not provide its list of readers and emails to outside parties, and we will not be contacting you to sell you an extended warranty or sending you any links so you may cash in on an inheritance you didn’t know was coming.
And did we mention it’s free?
Please note and/or make your IT department or email administrator aware the emails will be coming from the domains CUTodayinfo.com and CUTodayinfoReply.com.