NEW YORK–A new consumer survey has found a majority of Americans say they are less likely to conduct their financial business face-to-face in the future.
That finding comes even though an overwhelming majority of those same consumers say they believe face-to-face transactions are most secure and trustworthy.
That finding is among a number of others released by Lightico as part of a survey themed, “Data Trends in Banking 2021 - Back to Normal or the New Normal.”
Among the findings:
- 63% of those surveyed said they are less likely to bank face-to-face in the future
- 40% would be less likely to attend to a banking or financial task if it required visiting a branch
- 2/3 of consumers’ digital journeys are broken and forced offline
- 80% feel that starting an interaction online and being forced offline reduces the chance they’ll complete it
- 72% want more all-digital/remote processes from financial institutions in the future