NAPERVILLE, Ill.–Envisant, until recently known as the Illinois Credit Union League Service Corp., has pledged an additional $50,000 to the CU Awareness Program in Illinois, bringing Envisant’s total support of the initiative at $600,000.
According to Envisant, the Credit Union Awareness program—better known to many as the “Open Your Eyes” campaign—is making significant progress towards the goal of increasing consumer consideration for the credit union category, according to the July 2021 bi-annual research conducted by CU Awareness, LLC.
“More consumers than ever are aware of credit unions, demonstrated by a nearly 10-point increase in ad recall for credit unions nationally,” Envisant said. ‘Consumer consideration for credit unions as lenders has reached 22%, an increase of eight points from the baseline in 2019.”
In states where the program has run the longest, total consideration achieved double digit growth, the organization added.
“The results of the recent consumer consideration research are remarkable,” said Envisant President Libby Calderone. “Illinois has experienced a nine-point increase in loan consideration and a 10-point increase in checking/saving account consideration since the initiative launched in January 2020. We are pleased with the initial results and proud to continue supporting efforts to drive this vital initiative forward.”
‘Positive Impact’
Added Tom Kane, president of the Illinois CU League, “The Illinois Credit Union League has been honored to work in partnership with our CUSO Envisant to support the Credit Union Awareness program from its beginning. The benefits credit unions offer members and the positive impact they make towards helping members achieve their goals is a message that needs to be heard clearly, and this initiative does an amazing job of it.”
According to CU Awareness, it plans to be running the campaign in 30 states by the end of 2021. Currently, the program is in 27 states and has the backing of more than 1,100 credit unions nationwide. To date, the campaign has resulted in 3.7 billion impressions and over 10-million visits to YourMoneyFurther.com, the organization said.