MIDDLETOWN, Conn.— Keith A. Wiemert retired at the end of August as president and CEO of Ellafi Federal Credit Union here, closing out 28 years of leadership at the organization, Hartford Business reported.
Wiemert took the helm in 1997, when the credit union—then Middlesex Schools Federal Credit Union—managed just $40 million in assets. Under his leadership, the institution expanded its membership, rebranded three times, and today oversees more than $175 million in assets, Hartford Business reported.
The most recent rebrand came in 2024, when the former Seasons Federal Credit Union changed its name to Ellafi and announced a new focus on serving women customers.
Wiemert said at the time the move was meant to “reinvent our credit union for the next generation,” as smaller institutions face pressure to distinguish themselves in a consolidating industry, Hartford Business explained.
During his tenure, Wiemert guided the credit union through its transition from a single-sponsor institution to a community-chartered cooperative serving Middlesex County and nearby towns. He also oversaw three mergers and helped expand offerings to include mortgage lending, credit and debit cards, and digital banking, Hartford Business noted.