CHARLESTON, W.Va.—The $74-million Element FCU here is partnering with InvestiFi, a leading digital investment platform.
“The new partnership will support and empower Element FCU’s members by allowing them to fully embrace digital investing, providing them with access to elite financial education resources, and helping them make educated financial decisions about their portfolio,” InvestiFi said.
According to InvestiFi, the partnership will help Element FCU provide a more personalized and agile financial experience for its members. The partnership will allow for added insight into Element FCU’s members' needs, while offering solutions that align and support their financial objectives.
“We are extremely excited to be announcing our partnership with Element FCU, a financial institution renowned for enhancing the banking experience of its members,” said Kian Sarreshteh, CEO of InvestiFi. “At InvestiFi, we are driven in our quest to help financial institutions retain deposits and members that are being lost to third-party apps while drawing in new ones by bringing investing inside through the integration of our digital investing solution into their existing digital banking platform.
“We pride ourselves in giving credit unions the tools and knowledge to provide the best financial education and service possible for their members and support them in their digital investing journey,” continued Kian Sarreshteh. “Our platform is the only invest-tech solution that enables members to invest from checking, bringing about the next evolution of investing for members and their credit unions.”
With InvestiFi integrating its securities investing solutions, Element FCU’s members can buy and sell 8600+ stocks and ETFs, investing securely directly from checking, Sarreshteh explained.
“Additionally, our crypto solution provides financial institutions with 25+ coins, leaving them to choose which coin is the most suitable for their members, delivering a unique, self-directed way to diversify their investment portfolio, investing in crypto directly from checking,” Sarreshteh added.
“We are delighted to have partnered with InvestiFi to offer our members safe and secure digital investing,” said Linda Bode, CEO of Element FCU. “At Element FCU, we pride ourselves in doing whatever it takes to support our tight-knit community. Our members will benefit greatly from the guided investing that InvestiFi provides as they begin their digital investing journeys.”