OSWEGO, Ill. — Earthmover Credit Union (ECU) launched a brand refresh, saying the move allows it to better align design elements with their identity as a trusted local financial institution.
ECU was founded in 1958 and said it has a long history in the community.
“While the ECU name will remain the same, the new logo, color palette and design elements add a fresh new look,” the credit union said. “Members can expect to see new marketing materials, branch signs and décor, posters, website and mobile app rolling out in the next few weeks.
ECU worked with Raoust + Partners in Virginia on the rebranding.
“Our goal was to make this as seamless as possible, but at the same time a noticeable difference in the Earthmovers we were,” said Vice President of Marketing and Business Development Janel Cabadas. “Earthmover has such a strong foundation, and it is our job to transform that into a legacy that will live on for generations to come. We will look a little different, but at the heart we will still be Earthmovers.”
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