Does Data Show Apple Pay Adoption Finally Turning the Corner?

CUPERTINO, Calif.—After three years of slow growth, is Apple Pay adoption finally turning the corner?

Merchants now say Apple Pay is responsible for 90% of all mobile contactless transactions where it's available, and it's starting to see significant availability numbers globally, BGR reported.

Apple Pay is now available in 20 (mostly big and wealthy) countries, which together make up 70% of the world's card transactions—4,000 card issuers worldwide now support Apple Pay, meaning the service is now theoretically available for a non-trivial number of consumers who control the majority of the world's electronic retail purchases, BGR noted.

“Equally impressive are the retailer numbers for the USA. It's now available—meaning, standard contactless payment is available—at 50% of retail locations in the US, including 67 of the top 100 US retailers,” BGR said.

In a number of cases, consumers don't have contactless-capable cards, but can still use the contactless payment system thanks to Apple Pay.

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