PHOENIX – Desert Financial Credit Union has introduced a new name, image and likeness (NIL) program, called Changemakers that will focus on college athletes who excel in sports and community involvement, and has signed five student-athletes to deals.
NIL is a relatively new phenomenon in college sports that allows athletes to make money through endorsements and other deals. Terms of the agreements with the five Arizona State University student-athletes were not released.
The inaugural roster of Changemakers includes:
· Frankie Collins, ASU men’s basketball
· Kate Fitzgerald, ASU women’s beach volleyball
· Jada Mangahas, ASU women’s gymnastics
· Jamiya Neal, ASU men’s basketball
· Jaddan Simmons, ASU women’s basketball
‘Promoting Positive Change’
"Desert Financial is recognizing some of the most involved, community-minded student athletes at ASU to help promote positive change in our community,” said Desert Financial Chief Marketing Officer Jeremy Nelson. “Changemakers is a partnership with rising leaders who are as passionate about making an impact in the community as we are.”
According to the $8-billion credit union, Changemakers will participate in its community outreach efforts, including random acts of kindness, teacher appreciation and financial well-being events, and will receive complimentary financial education from Desert Financial.
“In addition, Arizona’s largest credit union will help elevate each Changemaker’s brand through the Desert Financial sphere of influence, as well as be an important resource in helping talented athletes and students meet their financial goals sooner,” the credit union said.
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