ATLANTA—Delta Community Credit Union has introduced a new ad campaign that wants people to know that managing their financial needs doesn't need to be a headache, so they can enjoy all of life's special moments without worry.
The ads, created by Atlanta agency SCOUT, tells "The Whole Story" whether you are looking for a low-rate car or home loan, or seeking financial education to help make important life decisions, according to DCCU.
The new "The Whole Story" campaign includes three 30-second spots that follow the lives of three families during those special life moments that include starting a business, financing a car and purchasing a new home, which may in some cases lead to life-changing moments like marriage and babies.
The three spots help tell the story that Delta Community is everything an FI should be, guiding its members in making smart family decisions throughout their lives – from financial classes to starting savings accounts to starting a business to buying a home or car.
The new campaign is running through December 2018 on top-ranking Atlanta broadcast TV stations, as well as on cable networks in the metro Atlanta area. It can also be viewed online on YouTube and in digital ads.
"Serving our members where they live and work, is extremely important to us," said Eve Nimkar, VP, marketing and communication, in a statement. "We're committed to being everything your bank should be, making it easy for our members to get the financial services they need in a way that's most convenient for them. "
All three spots can be viewed on YouTube: The Whole Story, The Whole Story Home Loan, The Whole Story Car Loan.