Dakotas CUs Hitting the Gas on Awareness Beginning This Weekend

FARGO, N.D.–People across the Dakotas will be seeing the credit union message when they stop to pump gas beginning this Memorial Day weekend.

The Dakotas Credit Union Association will be launching three unique Gas Station TV (GSTV) video ads that will run for 90 consecutive days as part of its statewide awareness program.

There is one video that will run in both states in addition to unique videos tailored for North and South Dakota that extoll the savings members receive by using a credit union in that state, according to the DCUA.

The videos point prospective members to the YourMoneyFurther.com site that has been created by CUNA’s larger awareness campaign.
The association said it is also making other plans to boost awareness in the two states, including more billboards, and geofencing and geovideo ads.

The three new ads include:

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