NEW YORK—Holiday shopping on Cyber Monday shattered existing records, with consumers spending $9.4 billion, a 19.7% increase from year-ago figures, when sales reached $7.9 billion, according to Adobe Analytics.
A sales record was set, too, during the entire Cyber Week.
Mobile transactions reached $3.1 billion on Cyber Monday, representing the highest year-over-year growth ever recorded for this date, reported Mobile Payments Today.
"Cyber Monday sales surged as consumers established new records both in overall purchases and purchases made via smartphones," Taylor Schrieiner, principal analyst and head of Adobe Digital Insights, said.
Schreiner said companies offering one-day shipping or the option to buy online and pay in-store will be well positioned to help consumers complete their purchases during the last few weeks of the holiday season.
Salesforce reported a record $31 billion in U.S. Cyber Week digital commerce revenue, citing advances by retailers in utilizing artificial intelligence, mobile and social networking, Mobile Payments Today said.
Salesforce reported 73% of global digital traffic came from mobile, compared with 66% a year ago.
Amazon announced that Cyber Monday was the single biggest sales day in the company's history. The ecommerce giant reported that customers bought hundreds of millions of products between Thanksgiving and Cyber Monday and bought millions more Amazon devices than at the same time last year.