HARRISBURG, Penn./HAMILTON, N.J.–During its Evoke Virtual Marketing conference, the CrossState Credit Union Association has named its MIC marketing award winners from its member credit unions in New Jersey and Pennsylvania.
Judges selected ten individual winners from 26 different credit unions in five categories.
Dot Com
The category commends credit union websites with a “cohesive design, simple navigation, financial education, online application tools, and compelling promotional material. Winning sites are eye-catching, user-friendly and provide members with up-to-date financial information and resources.”
- Bay Atlantic FCU (tie - up to $75M)
- Blue Chip FCU (tie - up to $75M)
- Choice One Community FCU ($75 - $200M)
- Cross Valley FCU (over $200M)
Extra! Extra!
The category honors a credit union's “ability to showcase its mission, activities, and promotions in its newsletter.”
- Bay Atlantic FCU (tie - up to $75M)
- North East Welch FCU (tie - up to $75M)
- Liberty Savings FCU ($75 - $200M)
- American Heritage CU (over $200M)
Post, Pin, Share & Like
The category “celebrates the outstanding use of social media for an event to create brand awareness, drive traffic, engage targeted audiences, and establish brand champions.”
- North East Welch FCU (up to $75M)
- CHROME FCU ($75 - $200M)
- Cross Valley FCU (over $200M)
The Chronicle
The category “lauds a credit union's creative expression of operations and financial data in an annual report, a chronicle, per se, of activities, member service, and successes over the past year.”
- Blue Chip FCU (up to $75M)
- White Rose CU ($75 - $200M)
- Merck Sharp & Dohme FCU (over $200M)
The Whole Enchilada
The category “recognizes a brilliantly planned and executed integrated marketing campaign. The campaign must have a cohesive style and well-developed strategy that provides an integrated, captivating experience for the targeted audience and be delivered across at least three marketing platforms.”
- Blue Chip FCU (up to $75M)
- Liberty Savings FCU ($75 – $200M)
- American Heritage CU (over $200M)
The Show Stopper
This winner in “another category exceeded the judges' expectations with their marketing project and secured the best in show honor.”
- White Rose Credit Union for Annual Report (The Chronicle)
Highlights of the winning projects can be found here.
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