NAPERVILLE, Ill.–The credit union community is looking to go viral today.
Credit unions, leagues, their employees and CU members are all being urged to participate in a national effort today to get love for credit unions to go viral and trend across social media platforms.
The effort is being led by the Illinois Credit Union System and is using the hashtag #ilovemycreditunion. For more than a month the ICUS has been making available numerous support and promotional materials free to other leagues, credit unions, CUSOs and vendors with a goal of getting as many people involved as possible during the one-day effort and to drive greater awareness of CUs.
In support of the effort, the ICUS created a resource hub that offers graphics ready made for Facebook, Twitter, Instagram and LinkedIn. In addition, it has been offering design tools, logo formats, printable promotions, ideas for incentives for CU employees and other engagement ideas.
The campaign includes a prize of $25,000 as a prize available to a league chosen at random from all participating state leagues that sign up at least five CUs in their respective state(s). The league, in turn, will be able to donate to a Children’s Miracle Network hospital.
The Idea
The idea for the social media blitz originated with ICUS President/CEO Tom Kane, who said the objective is to get as many people participating on social media platforms as possible, with the ultimate goal to go viral and begin trending.
Kane said today’s date has no real significance other than it’s a Friday and people will be at work.
Telling Stories
The campaign is urging employees and members alike to use the platforms to tell their own individual stories, for example, by posting stories and pictures of an automobile or a house a credit union made possible for a member.
CUToday.info will have coverage of the initiative.
For more info on how Kane came to develop the idea, go here.