PANAMA CITY, Fla. - Bay Credit Union and FLAG Credit Union, the latter of which has been operating as a division of Bay CU, will introduce new branding effective Sept. 28. The credit union will then become Hello Credit Union.
According to the credit union, the new name has a connection to both the Panama City and Tallahassee, Fla., markets.
“Bay Credit Union started in a beach community, so waves are a natural part of their identity,” the credit union said. “Meanwhile, FLAG has represented the ever-changing waves of agriculture, business, and consumers in Florida, not to mention the obvious tie-in to a flag that “waves” in the air based on wind currents. Therefore, to create a new name, the credit union used the concept of waves as a springboard for the new brand.”
When the new name launches on Sept. 28th, the credit union said it will also introduce a new, improved website and online banking interface, newly branded debit/credit cards, and updated branch signage. Additional enhancements are planned to roll out over the next year and beyond.
“Over the past couple of years, we’ve experienced a lot of enhancements and improvements. All the while, member service has been at the forefront of our decision-making,” CEO Mike Akers said in a statement. “We listened to our members, and with their input and that of our board of directors, we decided to rename under one unified brand to better position us to serve the entire membership more effectively now and into the future.”
Developed in Conjunction With the Pod
The new “Hello” brand was developed in conjunction with Tallahassee-based credit union marketing firm The Pod.
A video on the new branding can be viewed here.
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