BAY CITY, Mich.—Credit Union Plus here has a new name: Great Lakes Federal Credit Union.
The name change follows expansion of the CU’s FOM to include anyone who lives, works, or worships in Bay, Tuscola, Midland, Gladwin Counties, Taymouth and Birch Run Townships in Michigan.
“This federal charter allows us to better respond to the evolving needs of our community. With our new changes and expanded membership we have made ourselves more accessible,” said Justin Ebel, CEO of Great Lakes FCU, in a statement. “While our name and our look may be new, we remain committed to helping each of our members achieve their own personal definition of financial success, a commitment we have kept for the past 80 years.”
Announced in conjunction with the name change, the credit union is introducing a new logo inspired by Michigan’s Great Lakes. “With an overall clean, modern feel, the logo’s bold font relays the stability of GLFCU and the wave motion is a nod to the Great Lakes,” the credit union said.
To complement its new logo, GLFCU said it also plans to introduce the slogan “Discover Your Worth” into its communications and membership materials.
“We wanted to convey an empowering message to our members,” said Ebel. “At GLFCU, you are not just a number. We value each member equally, regardless of the size of your savings account or the number on your paycheck.”